Digging Up Thomas Gad’s 4D Brand Model


I was recently called in to pinch hit for the Emily Carr / BCIT Design Essentials: Corporate Communications course. This is the outline, more or less, of where we’ll start (or where we started… the first class is done and this is a bit of re-cap). The class is primarily going to be based on observation and understanding what the general scope of an organisation’s communication scope might entail… both internally and externally. We swim in the stuff everyday, and that makes it a pretty reflexive environment to work in… often you just need to step back and listen to what you are being sold (or told) everyday, and decode the techniques that are being used by people, institution and corporations to communicate with you using the different media at their disposal… we made quite a list.

Coordinating this communication is somewhat natural and even to some degree sub-conscious if…

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About jailan gamal

I am the Founder and Chief Innovation Officer of the Applied Learning Advisers Company, based in Cairo-Egypt. I am leading on a Practice-led Research devoted to studying the education and learning methods at Finland and UK Schools. I am also a Former Principal and Chief Innovation Officer of a Cambridge Associate and IB Candidate School in Egypt, Former Director of an IB World School and Regional Business Development at Edexcel the UK's largest Awarding Body for qualifications. I have proudly led on designing and directing entrepreneurship in e-commerce for a scholarship scheme in Egypt offered in partnership with Education for Employment Foundation and a major E-commerce Reselling Marketplace in the Middle East. I also, provide Business mentoring for startups that involve young entrepreneurs and business women to enhance their business management skills in the Middle East and North Africa.
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