Systematic Entrepreneurship – Reading into Prof. Peter Drucker’s Analysis

214 years ago, the French economist J.B. Say around 1800; came up with the term of ‘the entrepreneur’,….who shifts economic resources out of an area of lower and into an area of higher productivity and greater yield.

According to Prof. Peter Drucker; An American Couple who opened another Mexican Restaurant in a Suburb, aren’t considered entrepreneurs.  Even though they operate a new venture, they created neither a new satisfaction nor a new consumer demand.  However, McDonald’s is an entrepreneurship!! It didn’t invent anything, to be sure.  But by applying management concepts and management techniques (asking what’s ‘value’ to the customer), standardizing the product, designing process and tools, and by basing training on the analysis of the work to be done and then setting the standards it required, McDonald’s both drastically upgraded the yield from resources, and created a new market and a new customer.  This is entrepreneurship!!

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About jailan gamal

I am the Founder and Chief Innovation Officer of the Applied Learning Advisers Company, based in Cairo-Egypt. I am leading on a Practice-led Research devoted to studying the education and learning methods at Finland and UK Schools. I am also a Former Principal and Chief Innovation Officer of a Cambridge Associate and IB Candidate School in Egypt, Former Director of an IB World School and Regional Business Development at Edexcel the UK's largest Awarding Body for qualifications. I have proudly led on designing and directing entrepreneurship in e-commerce for a scholarship scheme in Egypt offered in partnership with Education for Employment Foundation and a major E-commerce Reselling Marketplace in the Middle East. I also, provide Business mentoring for startups that involve young entrepreneurs and business women to enhance their business management skills in the Middle East and North Africa.
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